In today’s high visibility, fast-moving culture, the risks of aligning your brand with celebrities have never been greater. Social media’s rapid fire exposes every opinion, every action and every misstep. One wrong move and the very people meant to elevate your brand could bring it crashing down.
At Rokstone, we understand the stakes and we are thrilled to introduce our new Disgrace Cover - now available across the UK and Europe. This new product offers comprehensive protection, covering up to £5 million per individual for death, disablement and reputation damage caused by a disgraced celebrity. It is a critical safety net for brands that rely on famous faces to promote their products and services.
What Sets Rokstone Apart?
Our A-rated financial security ensures that when things go wrong, you have the resources to recover quickly.
We take a forward thinking approach to risk, applying robust background checks and social and adverse media screening to mitigate potential threats before they escalate.
Time is critical in managing risk and we recognise this at Rokstone. With our Disgrace Cover, brokers can expect same day turnaround on quotes, meaning faster protection when you need it the most.
Our claims process is designed for speed and efficiency. Using third-party APIs, we ensure rapid claims resolution, allowing you to focus on your business while we handle the rest.
A Safety Net in Uncertain Times
Disgrace risks are very real and often unpredictable. As David Boyle, Portfolio Manager for Contingency explained:
“Our Contingency division continues to innovate in response to gaps in the market. Disgrace Cover is not new, but it is ripe for innovation and that is what we intend to do. It’s a problem that is not going away and yet is an underserved area of the market. That is about to change.”
Likewise, Gavin Dollings, Chief Underwriting Officer for Rokstone Commercial said:
“Doing business with celebrities can be both financially and reputationally costly, with numerous examples widely publicised across international and social media outlets. It’s a problem that’s not going to go away and yet it is an underserved area of the market. That’s about to change thanks to our industry experience and underwriting discipline.”
A Market in Need of Innovation
The consequences of a celebrity scandal can be devastating. Campaigns must be withdrawn, events cancelled and reputations rebuilt - often at an astronomical cost. That is why Disgrace Cover is so important. Rokstone is stepping up to fill a gap in the market with a product that goes beyond the basics.
By combining A-rated capacity, data-driven management and rapid claims solutions, we offer brands a way to recover quickly when something goes wrong. With this new product, Rokstone is not only protecting brand names but also giving them the confidence to continue building their future with bold moves and trusted partnerships.
In a world where a single social media post or public statement can derail an entire career, Disgrace Cover ensures businesses have that safety net. Get in touch with our expert team today to explore how this innovative product can protect your brand from tomorrow’s next viral scandal.
